Certification Insights Posts

Training Is a Corporate Culture Cornerstone

Corporate culture is more than a set of values posted on a company’s website. It’s the lived experience of employees, the unwritten norms, and the shared behaviors that define how work gets done. Building and sustaining a strong corporate culture doesn’t happen by chance; it requires intentional effort. One of the most effective tools for shaping and reinforcing culture is training.

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2024 in Review: SDI, Trainer Tour, and More

December always rolls around at a dizzying speed—and for us here at Crucial Learning, this year has felt like a marathon at a sprinter’s pace! With so many changes within our certified community, it’s been a densely packed year of announcements, and I’m thrilled to carve out space to unpack and reflect on those changes with you… and to share a little of what we have to look forward to for 2025.

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Crucial Conversations with Kids: Tools for Trainers and Parents

Talking about tough issues with kids—whether you’re a parent, teacher, or caregiver—needs a mix of patience, strategy, and communication skills. These conversations often go sideways, turning into power struggles or frustration on both sides. When we apply some skills from Crucial Conversations for Mastering Dialogue, we can create a space that resolves conflicts and builds a deeper connection with the child.

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A First Look at the SDI Certification Course Refresh

We are so excited to announce the refresh of the Strength Deployment Inventory® (SDI®) facilitator certification course! As we add this powerful assessment to the Crucial Learning product offerings, we have rebranded and refreshed this certification experience. We’ve lifted this course to provide a more streamlined and approachable experience for certified facilitators and those they …

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Chris McGill, Cheryl Becker, and the Synergy of Collaboration

Chris McGill and Cheryl Becker aren’t your typical trainers. Chris is an industrial engineer, and Cheryl was once afraid of public speaking. They’re Lean Six Sigma blackbelts who work in the process improvement space at Cintas, a global business services corporation. They do not work in human resources or learning and development, and yet this …

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