We Develop People
Our mission is to improve the world by helping people improve themselves. Through our award-winning courses and bestselling books, we help people learn behaviors that have a disproportionate impact on outcomes. We call these behaviors crucial skills.
The Crucial Difference
We help people improve relationships and results by identifying and teaching vital behaviors to personal, interpersonal, and organizational wellbeing.
Our work is grounded in decades of social science research and the efficacy of our course skills has been demonstrated in dozens of peer-reviewed studies.
Our courses teach sound principles coupled with clear and practical skills that can be practiced and perfected.
We make our crucial skills accessible and fun to learn through multiple learning formats centered on interactive experiences.
We’re students too. We strive to practice what we preach in our own organization, and our company values are centered on the skills and principles taught in our courses.
Hold Others Accountable
Love and Respect Others
See Evidence of Our Impact
Check out our latest press coverage.
Want to Join Us?
We’ve built our business on the belief that performance has less to do with processes and perks, and everything to do with people. If that sounds good to you, check out our career openings.