The Human Side of
High Performance

We transform organizations and business performance by improving how people handle the crucial but common moments that shape results.

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Trusted by organizations worldwide,
including nearly half of the Forbes Global 2000.

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WORKPLACE PERFORMANCE DEPENDS ON PEOPLE

Organizational performance is predicated on this: how well people show up in the moments that matter most.

A concern goes unspoken. A problem is avoided. A person fails to follow through and nobody addresses it. These are just a few of the crucial moments that determine whether work slows down or moves forward.

And in our decades of work with organizations we noticed that just a few skills significantly improve how people respond to these everyday moments—so they speak up, handle situations, and follow through. Learn more about these skills and their workplace impact in Performance Predictors.

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Solutions for the Moments
that Shape Results

WE IMPROVE HOW PEOPLE SHOW UP

Our learning experiences help people:

Speak up when something is wrong.
Address problems directly and respectfully.
Stay composed under pressure.
Notice when tension rises and respond effectively.
Stay productive, calm, and focused under stress.
Continually improve their habits and behaviors.
Hold people accountable to commitments.
Create the conditions and systems that enable high performance.

These skills are critical for the moments that occur frequently across the organization and the patterns that follow, improving decision-making, interactions, and culture.

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Improve Workplace
Interactions and Relationships

SDI ASSESSMENT

The Strength Deployment Inventory (SDI) explains how motives shape behavior—both when things are going well and when there is conflict. These insights help people develop a greater understanding of themselves and others, improving how they interpret behaviors, manage interactions, and solve problems.

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The Difference in How Work Gets Done

Organizations report significant business impact when their people gain skills to recognize and respond productively in crucial moments.

12 Months

In a survey of 516 Crucial Learning clients, 79% report a payback on their investment in Crucial Conversations within 12 months.

90%

90% of surveyed clients say the skills in Crucial Learning courses and assessments change behavior and help achieve better organizational results.

82%

KIPP schools saw employee retention soar from 50% to 82% after applying strategies from Crucial Influence®.

40 MINS

In a survey of Getting Things Done® graduates, nine of 10 report permanently changing a time-management behavior and saving an average of 40 minutes every day for more focused work.

$10 Million

The City of Greater Geraldton reported $10 million in sustainable savings, streamlined operations, and a transformed culture following implementation of Crucial Conversations® and Crucial Influence®.

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Thanks to Crucial Learning skills, we’ve seen disengaged mentors re-engage. Since some were attrition risks, this has saved the company in lost production and costs of turnover.

Jinni Sinnott-Stutzman

Director, Clinical Programs, BluePearl Pet Hospital

We have seen that our employees are more confident in tackling difficult conversations in a professional manner that ensures clarity and results and avoids contention. Our team has become stronger and more united. We have experienced 0% attrition in last 12 months and 25% of our employees have been promoted for their leadership.

Omar Gomez

CFO, Allied

Crucial Learning has changed the way that employees think about themselves and their relationships with others. The specific tools taught are beyond helpful.

Brigid Woodward

People and Culture Manager, Tri-State Generation and Transmission Association

From an HR and leadership perspective, the most immediate impact has been improved quality and efficiency of difficult conversations. Leaders demonstrate greater confidence and structure when addressing performance issues, interpersonal conflict, and sensitive employee matters.

Crystal Goodick

HR Manager, ServcoCanada

What we have seen over the years is an improvement in understanding and communicating with coworkers. The content stays with you and coworkers I trained 6+ years ago will still talk about it.

Deborah Morton

Head of HR, Anritsu

Taking the GTD course as a team eliminated many previous miscommunications and tasks that slipped through the cracks. It also built a new trust as leadership knew each team member was capturing tasks and assignments in real time, improving team follow through.

Daniel Durham

Founding Partner, Durham Construction PDX

One of our sales managers closed a multimillion dollar sale and credited the course in helping him navigate a difficult conversation with a customer.

Name Withheld

L&D Director, Large Enterprise Retail/e-Commerce Company

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Ready to strengthen how your people handle the moments that matter most? Complete the form to connect with a client advisor.

CRUCIAL CONVERSATIONS

for Mastering Dialogue

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CRUCIAL CONVERSATIONS

for Accountability

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Getting Things Done

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The Power of Habit

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Crucial Teams

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Crucial Influence

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Flexible Learning for Modern Organizations

Build the right learning solutions for your needs—from custom learning journeys to modular courses and blended experiences. Deliver the right learning, in the right format, at the right time.