Strength Deployment Inventory
Reduce Friction, Improve Collaboration
The Strength Deployment Inventory (SDI) helps people understand the motives behind behavior so they can navigate differences and work better together.
When Motives are Misread
FRICTION COMPOUNDS
People routinely make judgments about the motive behind others’ behavior. But when those assumptions are wrong, tension escalates, collaboration suffers, and work becomes harder than it should be.
This is one of the most common and least recognized sources of workplace friction and execution breakdown.
The SDI helps people understand the motives behind behavior so they can interpret interactions more accurately and respond more effectively when results are on the line.
HOW THE SDI IMPROVES INTERACTIONS
Resources for Building
Relationship Intelligence
Explore practical insights and expert perspectives to better understand what drives behavior, navigate conflict more effectively, and strengthen workplace relationships.
Webinar: How to Build & Rebuild Relationships at Work
Learn how understanding motives can help teams navigate differences, reduce friction, and collaborate more effectively.
eBook: Positively Speaking
Explore the connection between how people interpret one another and their willingness to speak up when it matters most.
SDI Miniseries
Join us in this free miniseries and gain insights to understand yourself better, read others more accurately, and navigate conflict more effectively
SCIENTIFICALLY VALIDATED
Rooted in Relationship Awareness Theory and decades of research and practical application, SDI provides a view of personality, conflict, strengths, and how this all plays out in relationships to help people interpret behavior more accurately and improve interactions.
For a deeper look at the theory, research, and methodology behind the assessment, explore the “SDI Methodology and Meaning.”
Where the SDI Makes a Difference
From leadership and coaching to collaboration and conflict, SDI helps people strengthen workplace relationships and outcomes across the organization.
The Veterans Administration used SDI insights to help employees reinterpret intent, work through entrenched conflict, and avoid an estimated $340,000 claim.
Renown Health used the SDI in onboarding and leadership development to help leaders understand their own motives and work more effectively with others.
United Airlines uses the SDI to help teams understand differences, navigate conflict, and collaborate more effectively.
Publicis Groupe UK uses the SDI across 5,000 employees and 26 agencies to build shared understanding across roles, backgrounds, and teams.
Octopus Investments uses SDI and the platform to help employees prepare for meetings, give feedback, navigate conflict, and adapt to colleagues’ motivations in everyday interactions.
Request Demo
Complete the form to request a demo. We’ll show you how the SDI can help you and your teams:
- Develop a deeper understanding of the core motives that drive behavior.
- Improve collaboration with colleagues and team members.
- Enhance leadership skills and relationship intelligence.
- Navigate workplace conflicts more effectively.
- Boost engagement, job satisfaction, and performance.
Transform Workplace Relationships
The Strength Deployment Inventory (SDI) is a powerful personality assessment that provides deep insights into motives, behaviors, and relationship dynamics.
Through personalized reports and an intuitive platform, participants learn to:
- Recognize differences in what people value and prioritize.
- Understand how motives shape behavior.
- Identify how conflict impacts responses and interactions.
- Recognize when strengths become overused.
- Respond in ways that reduce unnecessary escalation.
Become an SDI Facilitator
GET CERTIFIED
SDI Certification prepares facilitators to administer the assessment, interpret results, lead debriefs and workshops, and help participants apply insights in meaningful workplace situations.
Whether you’re an internal practitioner, consultant, coach, or educator, certification provides a practical foundation for bringing the SDI into your organization or client work.
SDI PARTNERSHIP
Are you an independent consultant? Expand your ability to help organizations reduce workplace friction caused by misinterpreted intent.
SDI Partners gain access to assessments, certification, implementation resources, and ongoing support to help clients interpret behavior more accurately, navigate conflict, and work through differences.
Turn Insight into Everyday Practice
The SDI Experience
Accessible on the Crucial Learning Platform, the SDI helps teams apply assessment insights in the flow of work. Participants can access personalized results, understand coworker profiles, and receive guidance for navigating interactions more effectively. Capabilities include:
- Personalized assessment reports
- Team and coworker profiles
- Conflict and motive insights
- Guidance for interactions
- Communication planning tools
