Marketing may not be second nature for most learning and development professionals, but it is for Patrick Maurer. Before joining the employee development team at the City of Tempe, Maurer developed marketing acumen running his own business. He’s applied some tried-and-true techniques to promote the city’s learning and development offerings with its employees.
Posts by Christa Woodall
Let’s pause for a moment and reflect upon all the hard work you’ve done and amazing things you’ve accomplished in 2023!
Can teaching crucial skills create a ripple effect that changes generations? For Russell Virgin, that beautiful concept is reality.
When Nicole O’Brien got certified to teach Crucial Conversations in June 2011, she planned to teach the course to General Services Administration (GSA) employees throughout the Midwest. But after a reorganization transferred her team to the central office in Washington, D.C., O’Brien and her now-retired teammate Nancy Smith lobbied to make the course available to all of GSA’s 12,000 employees throughout the United States and its territories.
Of all the content Katrina Greene gets to teach in her role as director of leadership and organizational development for Hospital Corporation of America (HCA), Influencer Training® has long been her favorite. Her passion for the course is palpable.
Learning partners are a critical part of Crucial Learning’s course design. A vital step toward the end of the process is working with beta testers to use the new material in the classroom, helping us to get the course just right. When it came time to test Crucial Influence, we invited Jeremy King at the …
Laura Larsen describes her job as “administrative assistant turned global trainer.” When hired by Juniper Systems in 2019, Laura was tasked with getting certified to facilitate Crucial Conversations and then training every full-time employee in the course. Since then, the scope of her role has expanded on two fronts.
Measurement is always a hot topic for learning and development professionals—and it’s a project senior training and development specialist Alyssa Willet tackled for her team at University of Colorado Boulder. The goal of the Department of Human Resources is to create positive behavior change with university employees—but how do you measure that? “We redesigned the …
Crucial Conversations is an integral part of the culture at American Enterprise Group, Inc. (AEG), and its reach extends beyond the classroom thanks to the creativity of April King and her team. “I really feel we’ve maximized all our capabilities to train our employees on Crucial Conversations,” said King, who serves as director of employee …
How do you breathe life into a course you’ve taught dozens of times? For Certified Trainer Caitlin Ryder, the key is connecting to the material in a personal, authentic way that infuses your own life experiences into the course. “Yes, there are words, and yes, there are suggestions on what kind of stories you tell …