Posts by Christa Woodall

Patrick Maurer and Marketing Mastery

Marketing may not be second nature for most learning and development professionals, but it is for Patrick Maurer. Before joining the employee development team at the City of Tempe, Maurer developed marketing acumen running his own business. He’s applied some tried-and-true techniques to promote the city’s learning and development offerings with its employees.

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Nicole O’Brien and Tailoring Delivery for Learner Needs

When Nicole O’Brien got certified to teach Crucial Conversations in June 2011, she planned to teach the course to General Services Administration (GSA) employees throughout the Midwest. But after a reorganization transferred her team to the central office in Washington, D.C., O’Brien and her now-retired teammate Nancy Smith lobbied to make the course available to all of GSA’s 12,000 employees throughout the United States and its territories.

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