Crucial Skills®

A Blog by Crucial Learning

Crucial Influence

Special Announcement: Influencer First Chapter Download

by Brittney Maxfield

Last week, we announced the release of the second edition of Influencer: The New Science of Leading Change. For a sneak peak of the book, download the first chapter now.

This new edition includes:

  • New subtitle
  • Updated statistics, facts, and figures
  • New research and case studies from organizations like KIPP, Menlo Innovations, Fundación Paraguaya, and others
  • Skill applications gleaned from six years of Influencer Training
  • “Act Like An Influencer” stories: twenty-five vignette examples of real influencers
  • New focus on the three keys of influence: 1) Focus and measure, 2) Find vital behaviors, and 3) Engage all Six Sources of Influence
  • Now available in paperback, hardcover, and e-book

WIN A COPY: Enter our drawing to win one of twenty-five copies of Influencer by watching Joseph Grenny discuss the principles of influence at our local TEDX event. To enter, watch the video, leave a comment, and share with others. (One entry per action taken. Winners will be selected and announced June 5.)

You can learn more insights and skills like this in Crucial Influence
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Brittney Maxfield

Sr. Director of Growth Marketing

“I share insights and lessons learned from successes and failures as a working mom and sixteen-year student of crucial skills.”

For the past 16 years Brittney has worked alongside the Crucial Learning founders and trainers to drive awareness and adoption of the skills taught in its New York Times bestselling books and award-winning courses. She loves to spend time with her three awesome kids and musical husband.

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