Crucial Influence
Align Employee Behavior to Strategic Goals
Crucial Influence® helps leaders identify why current behavior fails to deliver desired results and then create the conditions for lasting behavior change.
When Behavior Doesn’t Change
STRATEGY FAILS
Most change efforts begin with clear goals. Yet adoption is inconsistent, old habits return, and results stall.
That’s because behavior is shaped by more than awareness. Motivation, social pressures, systems, incentives, and environment often reinforce the status quo, which threaten innovation and execution.
Crucial Influence helps leaders identify those forces and create conditions where new behaviors take hold and last.
Leadership Skills for Lasting Change
Use these resources to preview the principles and strategies taught in Crucial Influence.
Learn how leaders identify and influence the forces that shape behavior.
Explore practical approaches for changing behavior across teams and organizations.
Discover where your current approach to influence may be helping—or limiting—change efforts.
THE SCIENCE OF INFLUENCE
Most leaders rely on a single solution to solve behavior problems. Based on decades of research and the Six Sources of Influence framework, this study explains why leaders who combine multiple sources of influence are far more successful at creating lasting change.
Influence in Action
When organizations change the behaviors that drive results, they improve safety, quality, adoption, customer experience, and operational performance.
Newmont Mining reported 73% fewer serious injuries.
Spectrum Health increased hand hygiene compliance from 60 to 90%.
Children’s Minnesota reduced patient wait times and improved patient satisfaction scores by 10%.
Gallery Furniture reported a $250,000 monthly increase in sales and a $1 million reduction in annual expenses.
Menlo Innovations reduced time spent addressing emergencies by 30%.
Michigan’s Department of Human Services increased its customer service rating by 38%.
Xerox achieved 93% adoption of its new Six Sigma process, with more than half of employees continuing to use it long term.
Explore Solutions
See how Crucial Influence can help leaders influence change more effectively. Complete the form to speak with a client advisor.
WHAT TO EXPECT
Through realistic business scenarios, leaders learn how to solve problems where behavior, not strategy, is the barrier to results.
Through guided practice, leaders learn to:
- Identify the behaviors that drive results.
- Diagnose why current behavior patterns persist.
- Reduce reliance on pressure or authority alone.
- Increase adoption and sustain new behaviors.
Participants leave with a repeatable approach for solving persistent behavior challenges and turning priorities into results.
Learning Formats & Course Agenda
Learn a practical approach to identify the behaviors most connected to results and create the conditions that support lasting change.
1. Leadership Is Influence
Identify the influence challenges keeping you from the results you want.
2. Clarify Vital Behaviors
Clarify the vital behaviors that directly drive results.
3. Diagnose
Use the Six Sources of Influence to diagnose existing barriers to change.
4. Influence with Six Sources
Use the Six Sources to Influence to make vital behaviors inevitable.
5. Putting It All Together
Practice applying the Crucial Influence Model to a challenge you face.
Make a plan to apply the Crucial Influence Model to your influence challenge.
1. Leadership Is Influence + Clarify Vital Behaviors + Diagnose
- Identify the influence challenges keeping you from the results you want.
- Clarify the vital behaviors that directly drive results.
- Use the Six Sources of Influence to diagnose existing barriers to change.
2. Diagnose + Influence with Six Sources
- Use the Six Sources of Influence to diagnose existing barriers to change.
- Use the Six Sources to Influence to make vital behaviors inevitable.
3. Influence with Six Sources + Putting It All Together
- Use the Six Sources of Influence to make vital behaviors inevitable.
- Practice applying the Crucial Influence Model to a challenge you face.
- Make a plan to apply the Crucial Influence Model to your influence challenge.
1. Leadership Is Influence
- Identify the influence challenges keeping you from the results you want.
2. Clarify Vital Behaviors
- Clarify the vital behaviors that directly drive results.
3. Diagnose
- Use the Six Sources of Influence to diagnose existing barriers to change.
4. Influence with Six Sources
- Use the Six Sources to Influence to make vital behaviors inevitable.
5. Putting It All Together
- Practice applying the Crucial Influence Model to a challenge you face.
- Make a plan to apply the Crucial Influence Model to your influence challenge.
BASED ON THE BESTSELLER
For decades, leaders have used the method of Crucial Influence to address one of the most persistent organizational challenges: changing behavior.
Discover the New York Times bestseller behind the award-winning learning experience. Crucial Influence—the updated third edition of Influencer—unpacks the science of leadership with rich case studies and outlines a proven method for leading change.
