Crucial Skills®

A Blog by Crucial Learning

Trainer Insights

REACH 2012: One of the Best Professional Development Conferences

One word comes to mind to adequately describe the VitalSmarts REACH 2012 trainer conference: AMAZING! For two days in August, trainers from around the world gathered at the base of the majestic Rocky Mountains in Salt Lake City for a truly remarkable experience.


The new BIG Idea sessions—twenty-minute keynote speeches on a wide variety of topics—were a huge hit! With keynote speakers such as renowned psychologist Albert Bandura, VitalSmarts authors and international licensees, acclaimed author and Influencer Brian Wansink, and Facebook’s Learning and Development Manager Mike Rognlien—the BIG Idea sessions educated and entertained participants, providing them with innovative ideas to implement in their organizations and training offerings.

There were plenty of surprises along the way too—including a guest appearance from VitalSmarts video actress Jackie Houston and a ballroom dance BIG Idea session on deliberate practice where participants were invited on stage to strut their stuff! Brian Wansink conducted a top-secret food experiment with the REACH participants and demonstrated the power the environment has on our eating habits. And the Trainer Appreciation dinner reached new heights with world-class entertainment from the Piano Guys!

The breakout sessions throughout the two days were outstanding, offering trainers hands-on opportunities to learn new best practices and connect with trainers from across the globe. The client sessions were inspirational and educational, offering trainers new insights into how to successfully roll out VitalSmarts training offerings and change their organizations for good.

What did the trainers think of REACH 2012? They overwhelmingly expressed that REACH 2012 was one of the best professional development conferences they had ever attended!

But don’t just take our word for it—take a look at some of the REACH 2012 BIG Idea sessions on our VitalSmarts YouTube page and save the date for REACH 2013 to experience it all for yourself, live and in person! We hope to see you there!

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