Trainer Insights Posts

Patrick Maurer and Marketing Mastery

Marketing may not be second nature for most learning and development professionals, but it is for Patrick Maurer. Before joining the employee development team at the City of Tempe, Maurer developed marketing acumen running his own business. He’s applied some tried-and-true techniques to promote the city’s learning and development offerings with its employees.

Being Disciplined with Daily Habits

Each year we begin anew with commitments for improved health, strengthened relationships, better behaviors, increased skills—new habits. Some realize those resolutions, but for many (if not most), the goals never materialize. It may seem like you’re setting the same New Year’s resolutions year after year. Lose weight becomes lose more weight or lose weight again. Get fit in 2022 turns into get fit next year in 2023. Sort out the junk in your shed transitions to sort out the junk in your life.

I’ve taken a different approach.

Nicole O’Brien and Tailoring Delivery for Learner Needs

When Nicole O’Brien got certified to teach Crucial Conversations in June 2011, she planned to teach the course to General Services Administration (GSA) employees throughout the Midwest. But after a reorganization transferred her team to the central office in Washington, D.C., O’Brien and her now-retired teammate Nancy Smith lobbied to make the course available to all of GSA’s 12,000 employees throughout the United States and its territories.


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