Leadership Development Starts Here

Learn more about the Crucial Influence leadership course and begin improving your leadership skills with these resources.

Joseph Grenny
Crucial Influence Miniseries

Join Joseph Grenny, coauthor of Crucial Influence and cofounder of Crucial Learning, in this video series that introduces concepts and skills from the course.

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What’s New in Crucial Influence

Formerly Influencer, Crucial Influence teaches leaders how to apply the Six Sources of Influence to create lasting behavior change. See what’s new.

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Crucial Influence Assessment

Discover your natural tendencies when trying to influence others and identify areas for improvement with this short self-assessment.

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What To Expect

Crucial Influence Leadership Course

Available in person, virtually, or on demand—or as a blended learning experience—Crucial Influence is an engaging, practical, hands-on course that gives leaders a new way of seeing the everyday challenges they face and the skills to solve them.

Learn Essential Leadership Skills

Crucial Influence is rooted in 50 years of social science research and teaches the renowned Six Sources of Influence model. The course reveals the personal, social, and structural sources that shape behavior and teaches a method for using these sources to influence people and results.

Clarify Measurable Results

Identify results you want and how you will measure progress.

Identify Vital Behaviors

Identify what two or three behaviors people should do and when they should do them.

Diagnose Why Change Seems Impossible

Use the Six Sources of Influence to address existing barriers to change.

Connect to Values

Increase personal motivation by linking behaviors to values.

Invest in Deliberate Practice

Invest in training and practice so people have the skills to do the vital behaviors—even when difficult to do so.

Encourage

Harness praise and peer pressure to encourage and hold each other accountable.

Provide Assistance

Ensure help from leaders and mentors is readily available when people need it.

Reward with Care

Reward those who exhibit the vital behaviors—but do so sparingly.

Change the Environment

Ensure tools, processes, and spaces are conducive to doing the vital behaviors.

Learning Formats

Course Agenda

5 Lessons 4–6 hours

1. Leadership Is Influence

Self-paced

  • Identify the influence challenges keeping you from the results you want.

2. Clarify Vital Behaviors

Self-paced

  • Clarify the vital behaviors that directly drive results.

3. Diagnose

Self-paced

  • Use the Six Sources of Influence to diagnose existing barriers to change.

4. Influence with Six Sources

Self-paced

  • Use the Six Sources to Influence to make vital behaviors inevitable.

5. Putting It All Together

Self-paced

  • Practice applying the Crucial Influence Model to a challenge you face.

  • Make a plan to apply the Crucial Influence Model to your influence challenge.

Course Agenda

3 Sessions 7.5 hrs.

1. Leadership Is Influence + Clarify Vital Behaviors + Diagnose

2.5 hrs.

  • Identify the influence challenges keeping you from the results you want.
  • Clarify the vital behaviors that directly drive results.
  • Use the Six Sources of Influence to diagnose existing barriers to change.
2. Diagnose + Influence with Six Sources

2.5 hrs.

  • Use the Six Sources of Influence to diagnose existing barriers to change.
  • Use the Six Sources to Influence to make vital behaviors inevitable.
3. Influence with Six Sources + Putting It All Together

2.5 hrs.

  • Use the Six Sources of Influence to make vital behaviors inevitable.
  • Practice applying the Crucial Influence Model to a challenge you face.
  • Make a plan to apply the Crucial Influence Model to your influence challenge.

Course Agenda

5 Lessons 6 hrs.

1. Leadership Is Influence

30 min.

  • Identify the influence challenges keeping you from the results you want.
2. Clarify Vital Behaviors

75 min.

  • Clarify the vital behaviors that directly drive results.
3. Diagnose

90 min.

  • Use the Six Sources of Influence to diagnose existing barriers to change.
4. Influence with Six Sources

75 min.

  • Use the Six Sources to Influence to make vital behaviors inevitable.
5. Putting It All Together

30 min.

  • Practice applying the Crucial Influence Model to a challenge you face.
  • Make a plan to apply the Crucial Influence Model to your influence challenge.

Bestselling Leadership Book

Discover the New York Times bestseller behind the award-winning course. Crucial Influence—the updated third edition of Influencer—unpacks the science of leadership with rich case studies and outlines a proven method for leading change.

Leadership Is Intentional Influence

Organizations around the world have used the Crucial Influence Model to improve performance, profitability, safety, service, and more.

Safety

Newmont Mining experienced 73% fewer serious injuries.

Compliance

Spectrum Health improved hand hygiene compliance from 60 to 90%.

Patient Satisfaction

Children’s Minnesota reduced patient wait times and improved patient satisfaction scores by 10%.

Sales

Gallery Furniture increased sales by $250,000 per month. The company also saw a $1 million reduction in annual expenses.

Quality

Menlo Innovations reduced the number of man-hours dedicated to emergencies by 30%.

Customer Service

Michigan’s Department of Human Services improved its customer service rating by 38%.

Process Improvement

Xerox had 93% of its employees use their new Six Sigma process and more than 50% adopt it long term.

Give Your Leaders Crucial Influence

Want to explore Crucial Influence for your organization? Complete the form to speak with a client advisor.

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Preview the Course

Watch the video to learn more about course skills, learning formats, and delivery options—plus a chance to save on a public course.


22 Min Video

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CRUCIAL CONSULTING

Need hands-on help for a tough organizational challenge? Go beyond the classroom with Crucial Consulting. Our consultants will work with your leaders to identify what’s contributing to your challenges, and design and implement a strategy to influence the behavior of your people for better results.

Some of the world’s most innovative and successful companies have trusted us to teach them crucial skills.

Read Case Studies

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