Crucial Influence
Leadership Training
Crucial Influence teaches leadership skills that are essential for leaders at every level of the organization—from new managers to top executives.
Leadership Development Starts Here
Learn more about the Crucial Influence leadership course and begin improving your leadership skills with these resources.
Join Joseph Grenny, coauthor of Crucial Influence and cofounder of Crucial Learning, in this video series that introduces concepts and skills from the course.
Formerly Influencer, Crucial Influence teaches leaders how to apply the Six Sources of Influence to create lasting behavior change. See what’s new.
Discover your natural tendencies when trying to influence others and identify areas for improvement with this short self-assessment.
Case Study
The Other Side Academy
The Other Side Academy is a rehabilitation program for people struggling with drugs and crime—or anyone wanting to change their life. The therapeutic community is a powerful example of the Six Sources of Influence and the leadership model taught in Crucial Influence.
Learn Essential Leadership Skills
Crucial Influence is rooted in 50 years of social science research and teaches the renowned Six Sources of Influence model. The course reveals the personal, social, and structural sources that shape behavior and teaches a method for using these sources to influence people and results.
Clarify Measurable Results
Identify Vital Behaviors
Diagnose Why Change Seems Impossible
Connect to Values
Invest in Deliberate Practice
Encourage
Provide Assistance
Reward with Care
Change the Environment
Learning Formats
1. Leadership Is Influence
Identify the influence challenges keeping you from the results you want.
2. Clarify Vital Behaviors
Clarify the vital behaviors that directly drive results.
3. Diagnose
Use the Six Sources of Influence to diagnose existing barriers to change.
4. Influence with Six Sources
Use the Six Sources to Influence to make vital behaviors inevitable.
5. Putting It All Together
Practice applying the Crucial Influence Model to a challenge you face.
Make a plan to apply the Crucial Influence Model to your influence challenge.
1. Leadership Is Influence + Clarify Vital Behaviors + Diagnose
- Identify the influence challenges keeping you from the results you want.
- Clarify the vital behaviors that directly drive results.
- Use the Six Sources of Influence to diagnose existing barriers to change.
2. Diagnose + Influence with Six Sources
- Use the Six Sources of Influence to diagnose existing barriers to change.
- Use the Six Sources to Influence to make vital behaviors inevitable.
3. Influence with Six Sources + Putting It All Together
- Use the Six Sources of Influence to make vital behaviors inevitable.
- Practice applying the Crucial Influence Model to a challenge you face.
- Make a plan to apply the Crucial Influence Model to your influence challenge.
1. Leadership Is Influence
- Identify the influence challenges keeping you from the results you want.
2. Clarify Vital Behaviors
- Clarify the vital behaviors that directly drive results.
3. Diagnose
- Use the Six Sources of Influence to diagnose existing barriers to change.
4. Influence with Six Sources
- Use the Six Sources to Influence to make vital behaviors inevitable.
5. Putting It All Together
- Practice applying the Crucial Influence Model to a challenge you face.
- Make a plan to apply the Crucial Influence Model to your influence challenge.
Leadership Is Intentional Influence
Organizations around the world have used the Crucial Influence Model to improve performance, profitability, safety, service, and more.
Safety
Newmont Mining experienced 73% fewer serious injuries.
Compliance
Spectrum Health improved hand hygiene compliance from 60 to 90%.
Patient Satisfaction
Children’s Minnesota reduced patient wait times and improved patient satisfaction scores by 10%.
Sales
Gallery Furniture increased sales by $250,000 per month. The company also saw a $1 million reduction in annual expenses.
Quality
Menlo Innovations reduced the number of man-hours dedicated to emergencies by 30%.
Customer Service
Michigan’s Department of Human Services improved its customer service rating by 38%.
Process Improvement
Xerox had 93% of its employees use their new Six Sigma process and more than 50% adopt it long term.
Give Your Leaders Crucial Influence
Want to explore Crucial Influence for your organization? Complete the form to speak with a client advisor.
Preview the Course
Watch the video to learn more about course skills, learning formats, and delivery options—plus a chance to save on a public course.
22 Min Video
CRUCIAL CONSULTING
Need hands-on help for a tough organizational challenge? Go beyond the classroom with Crucial Consulting. Our consultants will work with your leaders to identify what’s contributing to your challenges, and design and implement a strategy to influence the behavior of your people for better results.
Some of the world’s most innovative and successful companies have trusted us to teach them crucial skills.
