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Improving People. Transforming Results.

We help people improve themselves and the world around them with learning experiences that teach crucial skills—behaviors that have a disproportionate influence on results.

WHO WE ARE

We are Crucial Learning. We combine social science research with innovative instructional design to deliver insights and spark behavior change for lasting personal, organizational, and social impact. Our award-winning courses, assessments, and bestselling books have helped millions improve how they communicate, work, lead, and interact with others.

WHAT WE DO

Our award-winning learning solutions include the Strength Deployment Inventory®, in-person, virtual, and on-demand courses, as well as speaking engagements and tailored consulting services.

Learning

Our award-winning courses teach crucial behaviors that drive better results at work and beyond, equipping individuals and teams with the skills to communicate effectively, lead with influence, manage performance, build better habits, and collaborate better.

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Speeches

Crucial Learning speakers deliver powerful, research-backed insights in dynamic keynote presentations tailored to your audience. Whether addressing leadership, communication, change, or performance, our speakers inspire audiences to take action.

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Consulting

Our consulting services help organizations integrate Crucial Learning’s proven frameworks into broader initiatives for lasting change. We partner with you to design strategies, deliver custom training, coach leaders, and drive cultural transformation.

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NEW YORK TIMES BESTSELLERS

OUR BOOKS

Our bestselling books bring the research and principles behind Crucial Learning’s award-winning courses to a global audience. Crucial Conversations, Crucial Accountability, Crucial Influence, The Power of Habit, and Getting Things Done offer practical, proven strategies for improving communication, building habits, leading with impact, and achieving personal and professional success.

The Crucial Difference

Focus on Crucial Behaviors

We help people improve relationships and results by identifying and teaching behaviors that foster personal, interpersonal, and organizational wellbeing.

Stick to Social Science Research

Our work is grounded in decades of social science research and the impact of many of the behaviors we teach have been demonstrated in peer-reviewed studies.

Teach Practical Skills

We teach sound principles coupled with clear and concrete behaviors that can be practiced and perfected.

Make Learning Flexible and Fun

We make our crucial skills accessible and fun to learn through multiple learning formats centered on interactive experiences.

Our Values

We’re students too. We strive to practice what we preach in our own organization, and our company values are centered on the principles taught in our solutions.

Speak Up

We believe all voices matter and we encourage one another to hold Crucial Conversations.

Collaborate

We discuss and develop ideas until we feel they will produce the best results.

Hold Others Accountable

We keep our commitments and hold one another accountable.

Execute Effectively

We use a trusted system to stay organized and we take pride in our work.

Move Fast

We err on the side of action and take initiative to move things forward.

Love and Respect Others

We advocate for the freedom to express our viewpoints and for all others to do the same.

See Our Work

Check out our latest videos, articles, webinars, and research to see how the skills we teach apply to everyday challenges.

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Crucial Accountability Miniseries

Learn how to confront and resolves problems of poor performance and bad behavior in this free video series.

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30 min

Crucial Learning Origin Story

Skills that Set Apart the Best Leaders from the Rest

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36 min

Positively Speaking

Our research and experience suggest there is a significant correlation between self-awareness and productive interactions with others.

Learn More

15 min

The Other Side Academy and The Six Sources of Influence

See how one organization uses the Six Sources of Influence to change lives.

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12 min

How to Build a Speak-Up Culture

Joseph Grenny and Tim Scudder lead this webinar about the link between relationships and results.

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55 mins

Feedsmacked

Learn how to receive tough feedback.

Watch Now

53 mins

6 Truths of Virtual Learning

Making the case for virtual learning

Read the Ebook

10 mins

Style Under Stress Assessment

Do you dig in or give in when faced with disagreement?

Start Assessment

10 mins

Evidence of Our Impact

Top 20 Training Company

We’ve been named a Top 20 Training Company by Training Industry eleven years in a row and counting.

Ranked #1 Place to Work

USA Today named Crucial Learning the top midsize company to work for in the United States in 2024.

Trusted by the Best

More than 300 of the Fortune 500 and nearly half of the Forbes Global 2000 have relied on us to teach them crucial behaviors.

Millions of Lives Impacted

Our bestselling books have sold more than five million copies and millions have completed our courses and assessment to improve relationships and results.

WANT TO JOIN US?

OUR TEAM

We’ve built our business on the belief that performance has less to do with processes and perks, and everything to do with people. If that sounds good to you, check out our career openings.

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