Crucial Learning, a provider of communication, performance and leadership courses and assessments, received the Best Email Campaign Award as part of the 2025 Marketing & Communications Awards from Utah Business.
Utah Business presents the Marketing & Communications Awards (formerly the SAMY’s Awards) annually to recognize the outstanding work of professionals and agencies in the marketing and communications industry throughout Utah.
Featuring thought leaders like Joseph Grenny and Daryl Davis, Crucial Learning’s 2024 Summer Webinar Series demonstrated the power of strategic virtual engagement by addressing critical workplace topics from civility to belonging. More than 1.2 million emails were delivered with an outstanding 14.1% open rate and above-industry-standard 3.8% click-through rate. The four-part series achieved 30,250 registrations and an additional 7,400 on-demand views. Now in its third year, the Summer Webinar Series continues to see rising popularity with a 30 percent increase in registrations and doubled sales leads year over year.
“This award highlights the impact of strategic, data-driven marketing and the success of our Summer Webinar Series,” said Mary McChesney, Chief Marketing Officer at Crucial Learning. “Our goal was to create meaningful, valuable content on critical workplace topics, and the response exceeded our expectations. We’re honored to be recognized for a campaign that not only resonated with our audience but also drove measurable business results.”
Crucial Learning’s Summer Webinar Series will continue this year in July 2025. Speakers and dates will be announced soon.