Crucial Learning, a learning company with courses in communication, performance, and leadership, today announced the release of the third edition of the leadership classic, Crucial Influence: Leadership Skills to Create Lasting Behavior Change (McGraw-Hill, 2023).
From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Crucial Influence (previously titled Influencer). Drawing on case studies of some of today’s most remarkable leaders and the research of renowned behavioral scientists, this essential leadership guide explains why people do what they do and how you can help them change—quickly and permanently.
Over the last fifteen years, the book has sold more than 750,000 copies worldwide and has been proven to help leaders leverage the Crucial Influence Model and become exponentially more successful at securing change and achieving results.
At the core of this research is a powerful yet simple model, the Crucial Influence Model®, for changing behavior. Leaders around the world have utilized the model to identify the personal, social, and structural levers that influence both motivation and ability, and how to use these levers to guarantee behavior change. Research shows that when leaders use at least four of the six sources of influence, they improve their chances of changing behavior tenfold.
Coauthor Joseph Grenny reflects on the importance of the skills in the book for leaders at every level—from individual managers to team leaders to top executives.
“The most important problems you and I face – as leaders, as family members, as citizens and as human beings – are influence problems,” said Grenny. “They are problems that will never be solved until some human or humans behave differently. The problem we hoped to solve in publishing Influencer fifteen years ago was to better equip every leader at every level to do what only a few special people seem to be able to do: influence rapid, profound, and sustainable behavior change to achieve important results.”
The third edition of Crucial Influence: Leadership Skills to Create Lasting Behavior Change is now available on Amazon and everywhere books are sold. Readers will enjoy the following changes in the third edition:
- Updated stories and examples using the Crucial Influence Model
- The authors’ latest research on behavior change
- Practical application for leaders at every level—from individual managers to top executives
- New case studies and business examples
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ABOUT THE AUTHORS:
Joseph Grenny, Kerry Patterson, David Maxfield, Ron McMillan, and Al Switzler are the cofounders and leaders of Crucial Learning, a learning company that improves the world by helping people improve themselves. Crucial Learning offers courses in communication, performance, and leadership, focusing on behaviors that have a disproportionate impact on outcomes, called crucial skills. The company’s award-winning courses and accompanying bestselling books include Crucial Conversations® for Mastering Dialogue, Crucial Conversations® for Accountability, Crucial Influence®, The Power of Habit™, and Getting Things Done®. CrucialLearning.com.
ABOUT THE BOOK:
CRUCIAL INFLUENCE: Leadership Skills to Create Lasting Behavior Change (Third Edition)
By Joseph Grenny, Kerry Patterson, David Maxfield, Ron McMillan, and Al Switzler
McGraw-Hill
$27.99/Hardcover/240 pages
ISBN: 978-1265049652
Publication Date: May 30, 2023
MEDIA CONTACT: Jordan Christiansen +1-801-995-5458, jordan.christiansen@cruciallearning.com