Virtual Crucial Connections

Thursday, August 7, 2025 | 9:00 a.m. – 12:30 p.m. MDT

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OBJECTIVES

Support personal & professional growth

Provide meaningful development opportunities focused on leadership, financial acumen, wellness, and work-life balance.

Strengthen team collaboration

Foster stronger relationships through engaging activities and shared experiences.

Create connections across the company

Celebrate our shared purpose and values through a company-wide event that showcases our amazing culture.

AGENDA

THURSDAY, AUGUST 7, 2025

9:00 a.m. – 9:15 a.m. | Welcome | Andy Shimberg
9:15 a.m. – 10:00 a.m. | Keynote | Scott Robley
10:00 a.m. – 10:10 a.m. | Raffle | Derek Cullimore
10:10 a.m. – 11:10 a.m. | Breakout Sessions | Various
11:10 a.m. – 12:30 p.m. | Team Time | ExCom Leaders

OUR VALUES

At Crucial Learning, all employees come together each year for our annual event, Crucial Connections. This gathering is an opportunity to build relationships and strengthen our company culture. The agenda includes professional development sessions, dedicated team time, and valuable networking opportunities. Through this event, we reaffirm our commitment to the company values that foster a happy, healthy team culture.

Speak Up Candidly and Respectfully

We believe all voices should be heard and we encourage one another to hold Crucial Conversations.

Collaborate Cross-Functionally

We discuss and develop ideas until we feel they will produce the best possible results.

Hold Others Accountable

We keep our commitments and hold one another accountable.

Execute Effectively

We use a trusted system to stay organized and effective, and we take pride in our work.

Move Fast

We err on the side of action, which means we take initiative to move things forward.

Love and Respect Others

We advocate for the freedom to respectfully express our viewpoints and for all others to do the same.

FREQUENTLY ASKED QUESTIONS

IN-PERSON EVENT CANCELLATION UPDATE

Crucial Connections, originally scheduled for August 5–7, 2025, in Salt Lake City, UT, has been cancelled. In its place, we will hold a Virtual Crucial Connections on August 7, 2025.

This difficult decision comes as part of our broader response to the market uncertainty that has emerged over the past 90 days. Developments such as the DEI Executive Orders, DOGE activities, and ongoing tariff policy uncertainty have impacted our business growth in early 2025. Like any responsible organization, we’ve been closely monitoring these changes and remain committed to managing the business thoughtfully and strategically.

We know how valuable in-person gatherings like Crucial Connections are, and we were looking forward to coming together. However, given the current economic climate, we believe the most prudent course of action is to pause this year’s in-person event and instead focus our energy on delivering an engaging virtual experience for our employees.

WHO IS ELIGIBLE TO ATTEND?

All Crucial Learning employees are expected to attend the Virtual Crucial Connections on Thursday, August 7. If you’re not able to attend for any reason please notify your manager and watch the session recordings at your convenience.

Master Trainers are invited to attend a special Master Trainer Virtual Summit being held on August 4 instead of the Virtual Crucial Connections.

WHEN ARE THE NEXT CRUCIAL CONNECTIONS?

Mark your calendars for the upcoming Crucial Connections dates and locations!

August 4-6, 2026 | Provo Marriott Hotel & Conference Center, Provo, UT
August 3-5, 2027 | The Little America Hotel, Salt Lake City, UT

WHO SHOULD I CONTACT WITH QUESTIONS?

Email events@cruciallearning.com or contact a member of the Crucial Connections Planning Committee.

The 2025 planning team members include Derek Cullimore, Mary McChesney, Amanda Horton, Destine Wilson, Erin Schwartz, Sarah Danek, Charlotte Lake, Rachel Cain, Alexis Rich, and Adam Richardson.