Crucial Connections

August 5-7, 2025 | The Little America Hotel, Salt Lake City, UT

AGENDA

TUESDAY, AUGUST 5, 2025 | TRAVEL & WELCOME DINNER

8:00 a.m. – 4:00 p.m. | Pre-Event Meetings | Sales, Product, Technology, and CX&O Leaders
3:00 p.m. – 5:00 p.m. | Hotel Check-In | Little America Front Desk
5:30 p.m. – 8:00 p.m. | Casino Night & Welcome Dinner for ALL attendees | Little America Grand Ballroom

WEDNESDAY, AUGUST 6, 2025 | TEAM DAY

8:00 a.m. – 9:00 a.m. | Company Breakfast | Grand Ballroom
8:30 a.m. – 9:00 a.m. | All Company Connection | Grand Ballroom
9:00 a.m. – 4:00 p.m. | Team Time | CX&O, HR, Marketing, Master Trainers, Product, Sales, Shared Services, Technology
4:00 p.m. – 5:30 p.m. | Free Time & Optional Activities | Grand Ballroom
6:00 p.m. – 8:00 p.m. | Group Dinners | Various offsite restaurants

THURSDAY, AUGUST 7, 2025 | DEVELOPMENT DAY

8:00 a.m. – 9:00 a.m. | Company Breakfast | Grand Ballroom
9:00 a.m. – 9:50 a.m. | General Session | Grand Ballroom
10:00 a.m. – 10:55 a.m. | Breakout Sessions
11:05 a.m. – 12:00 p.m. | Breakout Sessions
12:00 p.m. – 1:00 p.m. | Company Lunch | Grand Ballroom
1:00 p.m. – 1:55 p.m. | Breakout Sessions
2:05 p.m. – 4:00 p.m. | Closing General Sessions | Grand Ballroom

OUR VALUES

All Crucial Learning employees gather together in-person during our annual 3-day employee event, Crucial Connections! We use this time to build relationships and strengthen our company culture. Our agenda includes professional development sessions, designated team time, fun activities, and networking opportunities. We are committed to reinforcing our company values that are vital to a happy and healthy team culture.

Speak Up Candidly and Respectfully

We believe all voices should be heard and we encourage one another to hold Crucial Conversations.

Collaborate Cross-Functionally

We discuss and develop ideas until we feel they will produce the best possible results.

Hold Others Accountable

We keep our commitments and hold one another accountable.

Execute Effectively

We use a trusted system to stay organized and effective, and we take pride in our work.

Move Fast

We err on the side of action, which means we take initiative to move things forward.

Love and Respect Others

We advocate for the freedom to respectfully express our viewpoints and for all others to do the same.

FREQUENTLY ASKED QUESTIONS

WHO IS ELIGIBLE TO ATTEND?

All full-time Crucial Learning employees are eligible and expected to attend Crucial Connections and should notify their manager if they will not be attending for any reason.

Master Trainers and contractors are invited to attend the 2025 Crucial Connections.

AM I REQUIRED TO ATTEND ALL CRUCIAL CONNECTIONS EVENTS AND MEALS?

All invited Crucial Learning employees who are attending the event are expected to attend all planned meals and activities. If there is an extenuating circumstance that would prevent you from attending any portion of the event, please discuss this with your manager and/or Excom leader.

Master Trainers are invited to join all company provided meals and agenda items.

WHAT IF I CAN NO LONGER ATTEND?

Please notify your manager and email events@cruciallearning.com as soon as you know you will no longer be attending. You will be responsible for canceling your own flight and hotel if applicable.

WHO SHOULD I CONTACT WITH QUESTIONS?

You can always email events@cruciallearning.com or a member of the Crucial Connections Planning Committee.

The 2025 planning team members include Derek Cullimore, Mary McChesney, Amanda Horton, Destine Wilson, Teresa Harry, Erin Schwartz, Sarah Danek, Charlotte Lake, Rachel Cain, Alexis Rich, and Adam Richardson.

Can I bring a plus one or significant other to the event?

No. This event is for Crucial Learning employees, Master Trainers, and invited guests only. We do not include any additional guests for meals, activities, or sessions in our planning.

WHEN IS THE NEXT CRUCIAL CONNECTIONS?

The 2026 dates and location have not been confirmed yet. Details will be published here when finalized and a “Save the Date” calendar placeholder will be sent to all qualifying attendees.