Crucial Connections
Tuesday, August 4, 2026 – Thursday, August 6, 2026
Provo Marriott Hotel & Conference Center
101 W 100 N, Provo, UT 84601
OBJECTIVES
AGENDA
Monday, August 3 | Afternoon–Evening | Sales Leadership Team Meeting
Monday, August 3 | 5:30 p.m.–7:30 p.m. | Digital Marketing Team Dinner
Tuesday, August 4 | 8:00 a.m.–4:00 p.m. | Department Meetings (Sales, Technology, Product Leadership)
3:00 p.m. | Hotel Check-In
5:30 p.m.–8:00 p.m. | Welcome Dinner
8:00 a.m.–9:00 a.m. | Company Breakfast
9:00 a.m.–9:30 a.m. | Opening General Session
9:30 a.m.–4:00 p.m. | Team Time
4:00 p.m.–5:30 p.m. | Free Time
5:30 p.m.–8:00 p.m. | Offsite Group Dinners
8:00 a.m.–9:00 a.m. | Company Breakfast
9:00 a.m.–10:20 a.m. | General Session
10:30 a.m.–11:25 a.m. | Breakout Sessions – Block 1
11:35 a.m.–12:30 p.m. | Breakout Sessions – Block 2
12:30 p.m.–1:30 p.m. | Company Lunch
1:30 p.m.–2:25 p.m. | Breakout Sessions – Block 3
2:35 p.m.–4:00 p.m. | Closing General Session
*All times are in Mountain Time and may be subject to change.
BREAKOUT SESSIONS
Understanding Your Role in the Customer Lifecycle
Nancy Q. Smith, Joseph Sorensen, Brent Peterson
Every role impacts the customer experience, whether you see it or not. This session connects the dots across the lifecycle so you understand where you create value and how to improve customer outcomes.
Block 1 | Block 2 | Block 3
Inside the CLP
*Please bring your laptop so you can follow along and participate in hands-on activities
Cammie Soderquist & Matt LeGare
Beginners
Audience: Employees who are new to the Crucial Learning Platform or want a foundational understanding of its capabilities.
The Crucial Learning Platform is central to how we deliver results. This session helps you understand what CLP offers to clients and how to use it more effectively to drive impact in your role.
Block 1
Use the Platform Like a Pro
Audience: Employees who regularly interact with CLP, support clients, or want deeper platform expertise.
The Crucial Learning Platform is our client’s one-stop shop for licenses, events, content, delivery and user management. This hands-on session will help the regular user become a client pro with insights into client pain points and how CLP addresses those better than our competition. You will have a sandbox to experience the license dashboard, manage events, and see the data clients see.
Block 2 | Block 3
AI at Work: Tips and Hacks to Improve Your Output
*Please bring your laptop and come ready to apply these techniques to your own work.
Russ Rollins & Pace McCulloch
AI can either distract you or multiply your impact; the difference is how you use it. This session focuses on practical ways to integrate AI into your daily work using approved CL tools so you can move faster, think better, and produce higher-quality output.
Block 1 | Block 2 | Block 3
Rebuilding Connection in a Remote Work Environment
Reta Clyde, Joe Smith, Jason Arneson
Remote work has made collaboration easier but connection harder. This session explores how to intentionally build trust, alignment, and engagement when your team isn’t in the same room.
Block 1 | Block 2 | Block 3
Better Together: Building Powerful SCA + Faculty Partnerships
*Exclusively for SCAs and Crucial Learning Faculty
Scott Robley
Strong partnerships between SCAs and Faculty have played a key role in some of our most successful client outcomes. This interactive session explores what makes those partnerships work and how to strengthen collaboration between sales and delivery. Through success stories, structured networking, and practical discussion, you’ll build new connections, gain fresh perspectives, and leave with ideas you can apply to future client engagements.
Block 2
Master Trainer Sessions
Strategic Resources and Meaningful Relationships
Brittney Maxfield, Ashley Galassi, Bell Hennefer, Monica Garrison, Tiffany Hunter, Georgiana Newson, and Betsey Morales
You play a critical role in connecting clients with the latest insights, resources, and support available from Crucial Learning. This session highlights new research, tools, and resources. You’ll leave with a better understanding of how to leverage these assets and partnerships to create greater impact for your clients.
Block 1
Shared Momentum: 2026 Business Updates and Future Focus
Andy Shimberg, Scott Robley, Ashley Galassi, and Bell Hennefer
This session provides key updates on Crucial Learning business priorities, operational changes, and our focus for the months ahead. You’ll gain a clearer understanding of where we’re headed and how you can contribute to shared success.
Block 3
TRAVEL & ACCOMODATIONS
Explore the event policies, booking travel instructions, and reimbursement policies for Crucial Connections.
Book your stay at the Provo Marriott Hotel & Conference Center before the room block closes on July 10.
After booking your flights in Concur, please submit your flight details no later than June 16.
EXPENSES
OUR VALUES
At Crucial Learning, we come together each year for Crucial Connections, our annual company event designed to strengthen relationships, invest in our people, and celebrate what makes our culture unique. This gathering brings employees and Master Trainers together for professional development, dedicated team time, and meaningful networking opportunities. Through Crucial Connections, we reconnect around the values that support a strong, healthy, and thriving team culture.
Speak Up Candidly and Respectfully
Collaborate Cross-Functionally
Hold Others Accountable
Execute Effectively
Move Fast
Love and Respect Others
MASTER TRAINERS
We are delighted to welcome Master Trainers to Crucial Connections 2026. This event is an opportunity to connect with Crucial Learning employees, strengthen relationships with fellow Master Trainers, and participate in meaningful learning experiences designed to sharpen capabilities and deepen connection to our shared work.
We look forward to welcoming you to Provo for several days of learning, collaboration, and connection.
FREQUENTLY ASKED QUESTIONS
WHO IS ELIGIBLE TO ATTEND?
All full-time Crucial Learning employees are expected to attend Crucial Connections. If you’re unable to attend for any reason, please notify your manager.
If you are a Crucial Learning PRN, part-time, or seasonal/temp employee, please consult with your manager to see if you qualify to attend.
This year, Master Trainers are also invited to attend. They’ll join all general sessions and have access to several professional development opportunities.
When should I book travel?
Crucial Learning employees will be sent travel booking instructions in June 2026. At that time, employees will book their flights in Concur and request a hotel room within our block of rooms.
Master Trainers are invited to book their own travel at any time and stay within the Crucial Learning hotel room block. Explore the Hotel & Travel details specifically for Master Trainers.
CAN I BRING A PLUS-ONE OR GUEST?
Crucial Connections is designed exclusively for Crucial Learning employees and Master Trainers. We kindly ask that you do not bring plus-ones or guests to any official event activities including meals.
You are welcome to travel with a guest and allow them to stay with you at the hotel; however, they should not plan to participate in any portion of the Crucial Connections agenda.
This policy helps us ensure a fair and consistent experience for all attendees, supports our event planning efforts, and allows us to create the best possible experience for everyone participating.
WHO SHOULD I CONTACT WITH QUESTIONS?
Email events@cruciallearning.com or contact a member of the Crucial Connections Planning Committee.
The 2026 planning team members include Derek Cullimore, Mary McChesney, Amanda Horton, Destine Wilson, Erin Schwartz, Charlotte Lake, Rachel Cain, and Alexis Rich.
WHEN IS THE NEXT CRUCIAL CONNECTIONS?
August 3-5, 2027 | The Little America Hotel, Salt Lake City, UT