Make a Difference

Crucial Learning offers grants to nonprofit organizations that could benefit from our crucial skills. The grant provides learner materials at no cost to organizations—our way of supporting certified trainers and master trainers who donate their time to deliver the course.

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Nonprofit organizations work hard to strengthen their communities—and often without resources to fund learning and development for employees. The crucial skills taught in our courses can bolster these organizations in their missions and help them run more effectively. We want to support them in the good they’re doing.

That’s why we partner with our trainers to provide grant-subsidized learning to qualifying nonprofit organizations. We provide the materials; our trainers provide their time supporting causes close to their hearts. Together we help change the world for good, one course at a time.

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  • An active certified trainer or master trainer
  • A representative of a qualifying trainee organization
  • A third-party catalyst who brings together a qualifying trainer and trainee organization, hosts the training, and/or proposes to cover expenses
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  1. The trainer and nonprofit work together to identify the organization’s needs (e.g., Crucial Conversations for Mastering Dialogue taught in person) and submit the application below. One application per trainer per year.
  2. Crucial Learning’s grant committee reviews the application and will approve, deny, or suggest changes. Grants are awarded based on an annual allocation on a first-come-first-served basis; organizations can only receive one grant ever.
  3. If approved, Crucial Learning will send the grant recipient an order form to fill out. Orders must be placed within six months of grant approval.
  4. Crucial Learning will email learner materials or ship them at no cost within the U.S. (does not include books, which can be purchased at cost by request). Organizations outside of the U.S. will be expected to pre-pay freight charges, import taxes, and duty fees for in-person materials.
  5. The trainer facilitates the session pro bono. Trainers may not be compensated for services, and participants may not be charged (i.e., this is not a fundraising opportunity).
  6. The grant organization and/or trainer reports back to Crucial Learning about the course, including its purpose, what took place, and the results.