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INTERNAL TOOL: UTM URL BUILDER
(When in doubt, UTM it. Values here are not saved, will reset on page refresh)
Your URL:
*
(placeholder is there for email team convenience)
UTM Source:
*
(Where is an MQL seeing this? The specific platform, website, or provider that referred the traffic to us)
Select Source
aonl
atd
bing
cipd
facebook
google
instagram
linkedin
marketo
shrm
twitter
youtube
virtual-preview
webinar
UTM Medium:
*
(How is an MQL captured? The channel or method through which the traffic arrived. It categorizes the type of traffic)
Select Medium
affiliate
email
in-person-event
list-import
media-buy
organic
organic-social
paid-search
paid-social
qr
sms
speech
tradeshow
video
virtual-preview
webinar
zoom-chat
What’s the date of the campaign/event/post?
*
What products are you promoting?
All
Mastering Dialogue (md)
Mastering Dialogue Healthcare (mdhc)
Accountability (acc)
Crucial Influence (inf)
Crucial Teams (team)
Getting Things Done (gtd)
The Power of Habit (tpoh)
SDI Assessment (sdi)
Consulting
Speeches
Who’s your segment?
Certified
Channel APAC
Channel Global
Channel Partner
Channel UK
Company Announcements (general)
Crucial Skills Newsletter (newsletter)
Event Subscribers (events)
Research & Insights (research)
UTM Campaign:
*
(built dynamically but here so you can edit last if needed)
UTM Content:
*
(ie: topic of campaign, name of ebook, joseph-grenny, silence-fails, gov-ads, miniseries)
Select metadata
booth
joseph-grenny
miniseries
schedule-call
silence-fails
silence-kills
other
UTM Term / Meta Point 2:
*
(ie: send-1, send-2, nurture-1, follow-up, post-1, etc.)
Select metadata
chat-text
confirmation
follow-up-1
follow-up-2
follow-up-3
follow-up-4
post-1
post-2
nurture-1
nurture-2
nurture-3
reminder-1
reminder-2
reminder-3
send-1
send-2
send-3
send-4
qr-code
other
Generate UTM URL
UTMed link
📋
Campaign code you’ll see in DOMO, Marketo program & Wrike tag
📋
