UTM URL Builder (When in doubt, UTM it)

Your URL: (placeholder is there for email team convenience) Source (where is an MQL seeing this? The specific platform, website, or provider that referred the traffic to us): Select Source aonl atd bing facebook google instagram linkedin marketo shrm twitter youtube webinar Medium (how is an MQL captured? The channel or method through which the traffic arrived. It categorizes the type of traffic): Select Medium affiliate email list-import media-buy organic organic-social paid-search paid-social qr sms speech tradeshow video virtual-preview webinar in-person-event What is it? What are you promoting? (internal reference code) Select Internal Code Digital Advertising (da) E-book (ebook) Email (em) Lives Impacted (li) Media Buy (media) Newsletter – Crucial Skills (cs) Newletter – Partner Insights (pi) Nurture (nurt) Public Course (public) SOS (sos) Speech (sp) Tradeshow (ts) Virtual Preview (vp) Webinar (wc) What’s the date of the campaign/event? What products are you promoting?

All Mastering Dialogue Accountability Crucial Influence Crucial Teams Getting Things Done The Power of Habit SDI Assessment Consulting Speeches

Campaign Content: (ie: topic of campaign, joseph-grenny, silence-fails, gov-ads, miniseries) Select metadata booth channel joseph-grenny miniseries silence-fails silence-kills other Meta Point 2 / UTM Term: (ie: send-1, send-2, follow-up, post-1) Select metadata follow-up-1 follow-up-2 follow-up-3 follow-up-4 post-1 post-2 reminder-1 reminder-2 reminder-3 send-1 send-2 send-3 send-4 other

Generate UTM URL

UTMed link

Campaign code to use in Marketo program and Wrike tag

Full code you’ll see in DOMO reports