Media Contact: Jordan Christiansen

Press Release

VitalSmarts Releases The Power of Habit™—A Transformative New Course Based on the Best-selling Book By Charles Duhigg

Provo, UTFebruary 12, 2020—Today, VitalSmarts, an innovator in learning and development, announced the release of The Power of Habit™, a course based on the New York Times best-selling book of the same title by Charles Duhigg.

Small, daily habits are strong predictors of long-term outcomes. The way individuals, teams and organizations behave today determines what they will achieve tomorrow. The Power of Habit draws on the science of habit formation and the skills taught in Duhigg’s bestseller to teach learners how to recognize when they need to change, what behaviors they ought to change and how to make desired behaviors stick.

Organizations that train The Power of Habit can expect the following results and benefits:

  • Behavior Change. Participants learn skills to change their habits and empower them to align their behavior with organizational goals and values.
  • Increased Agility. Participants learn skills to quickly adapt to ongoing changes in the workplace, such as new projects, processes and software.
  • Training Reinforcement. Skills taught in The Power of Habit can be applied to make any other skill-based training sticky.

The Power of Habit is the second VitalSmarts course that originated outside the company’s walls. The company released Getting Things Done in partnership with author David Allen in 2017. VitalSmarts’ leaders see The Power of Habit as a key addition to their growing suite of crucial skills courses. The Power of Habit and Getting Things Done comprise the company’s offerings focused specifically on improving employee performance.

“We are thrilled to add The Power of Habit to the crucial skills learning solutions,” says Andy Shimberg, CEO of VitalSmarts. “Charles’ research has already impacted millions of readers with a better understanding of how to change behavior and increase employee performance. As we’ve paired our award-winning training methodology with the transformative power of these skills, we’re confident we’ve created a learning experience that will help millions more realize personal and professional success.”

Duhigg joins VitalSmarts’ team of best-selling authors Joseph Grenny and David Allen as a speaker and thought leader helping people to change behavior, increase leadership effectiveness and improve the way they interact with work and life. Duhigg is equally enthusiastic about the partnership.

“I’m incredibly excited to partner with VitalSmarts, a company that has shared important ideas and insights with millions of learners,” says Duhigg. “The marriage between my research and their expertise in training delivery will create a world-class experience for those wanting to master the skills from The Power of Habit. The world will be a better place—with stronger habits and more productive days—because of their work.”

The Power of Habit is available in a one-day, Live and Live Online classroom experience facilitated by a VitalSmarts Master Trainer or client-certified trainer. Public workshops are available in cities across the U.S. and Canada. Those interested in registering for a Live or Live Online workshop can see the course schedule for The Power of Habit at VitalSmarts has also announced that a fully on-demand, online delivery of The Power of Habit will be available later in 2020.

To learn more about The Power of Habit, visit

About VitalSmarts

Named a Top 20 Leadership Training Company, VitalSmarts is home to the award-winning Crucial Conversations®, Crucial Accountability®, Getting Things Done®, The Power of Habit™, and Influencer Training® which are based on the New York Times best-selling books of the same titles. These courses enable organizations to achieve new levels of performance by changing employee behavior. VitalSmarts has consulted with 300 of the Fortune 500 companies and trained two million people worldwide.

CONTACT: Brittney Maxfield of VitalSmarts, L.C. +1-801-724-6272,