Posts by David Maxfield

Influencing Litter Control

Dear Crucial Skills, I run a city initiative to clean up garbage in the spring. Do you have any advice for influencing residents to stop littering in the first place? Fighting Litter Dear Fighting, Thank you for your community service. We each need to do our part. After all, we are the community, and the …

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7 Min
Motivating a Teenager

Dear Crucial Skills, My sixteen-year-old daughter excels academically and plans to pursue a university education to become a physiotherapist. She is a very intelligent and sensible teenager and is admired by family, teachers, and friends. However, her teacher called me with concerns about her recent behavior, attitude, and work habits. Lately, she procrastinates homework assignments, …

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5 Min
How to Develop Leadership Skills

ABOUT THE AUTHOR David Maxfield is the author of the New York Times bestselling book, Influencer: The Power to Change Anything. READ MORE Dear Crucial Skills, After working as chair of a small committee in my department for more than a year, my boss told me I must step down because the committee finds my …

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5 Min
Crucial Conversations about Climate Change

Dear Crucial Skills, I followed the climate change summit in Copenhagen last December and found it very frustrating to watch world leaders unable to agree on actions they must take to protect the ecological health of our planet. The meetings quickly disintegrated into a discussion about the individual wealth of their own nations. What crucial …

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5 Min
How to Find Vital Behaviors

Dear Crucial Skills, I am currently attempting to put the principles of Influencer to work, but I am struggling to find those vital behaviors that are more than hunches. I am looking for the vital behaviors that will lead to telemarketing sales and I’m wondering where I can go to find statistically supported, tried-and-tested vital …

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5 Min

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