Posts by David Maxfield

VitalSmarts Response to the Retraction of Brian Wansink’s Research

September 23, 2018 Brian Wansink, a researcher we reference in our book Influencer: The New Science of Leading Change and corresponding training course, has come under intense scrutiny this year. We want to share our perspective on the different critiques Brian has received. We use Brian’s research as one, among many examples to demonstrate different …

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5 Min
How to Make Crucial Conversations Part of Your Culture

Dear David, I work for a global manufacturing company. We are in the process of redefining our workplace culture and recognize that one of the key business behaviors we need to develop, at every level, is the ability to effectively have crucial conversations. What recommendations do you have for creating a workplace ‘movement’ that influences …

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7 Min

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