The priority is clear. People know what needs to change. But the old behavior keeps coming back.
Adoption starts, then fades. Workarounds return. New processes get bypassed. An initiative launches with momentum but never becomes the way people consistently work.
When this happens, communication and motivation may not be enough. Behavior is shaped by multiple forces—including personal motivation and ability, social influences, incentives, systems, and the surrounding environment.
Crucial Influence® helps leaders diagnose why behavior persists and identify the conditions that need to change for new behaviors to take hold. Rather than relying on persuasion alone, the approach examines the personal, social, and structural forces shaping what people actually do.
In this free Virtual Preview, you’ll experience part of the Crucial Influence approach and apply it to a behavior pattern that matters to your organization.
What You’ll Examine:
- Identify the vital behaviors most connected to a priority or result.
- Recognize why communication and motivation alone may not shift persistent behavior.
- Apply the Six Sources of Influence to diagnose forces that may be reinforcing the current pattern.
- Explore implementation options for priorities and initiatives that require new ways of working.
Register for the free Virtual Preview and evaluate what may be keeping an important priority from becoming consistent behavior.
