Webinar

Best Practices for AI Integration: How to Turn AI Investment into Business Results

Tuesday, November 17, 2026 | 11:00 A.M. – 12:00 P.M. MST

Organizations are investing heavily in AI. But getting employees to use new tools is only part of the challenge. The real opportunity lies in using AI to fundamentally transform how work gets done. And yet few organizations are seeing that happen.

So how can leaders turn AI adoption into transformative business value?

Join Joseph Grenny, cofounder of Crucial Learning, and Paul Gonzalez, VP of AI Solutions at Prosci, as they explain how to get the human side of AI transformation right. Learn how change management and behavioral agility work together to help organizations move beyond adoption by rethinking established ways of working and translating AI capabilities into sustained business outcomes.

WHAT YOU’LL LEARN

  • How to identify what’s keeping AI adoption from translating into business value.
  • How to apply change management principles to help people navigate continuous AI transformation.
  • How to build behavioral agility so teams can act on AI insights, challenge existing approaches, and adapt how work gets done.

 

Crucial Learning and Prosci logos

Joseph Grenny

Joseph Grenny

Author and Cofounder

Joseph Grenny is a New York Times bestselling author, keynote speaker, and leading social scientist for business performance. His work has been translated into twenty-eight languages, is available in thirty-six countries, and has generated results for more than half of the Forbes Global 2000. Invite Joseph to speak at your next event.

Paul Gonzalez

Paul Gonzalez

VP of AI Solutions

Paul Gonzalez heads Prosci’s AI Solutions group, building on more than fifteen years in product strategy and management. As Prosci’s head of product, he oversaw development of digital solutions, including Proxima and Knowledge Hub. Paul started his career in software development, where watching well-built products fail to stick showed him why change management matters.