Strength Deployment Inventory
Reduce Friction, Improve Collaboration
The Strength Deployment Inventory (SDI) helps people understand the motives behind behavior so they can navigate differences productively and work better together under pressure.
When Motives are Misread
FRICTION COMPOUNDS
People routinely make judgments about the motive behind others’ behavior. But when those assumptions are wrong, tension escalates, collaboration suffers, and work becomes harder than it should be.
This is one of the most common—and least recognized—sources of workplace friction and execution breakdown.
The SDI helps people understand the motives behind behavior so they can interpret interactions more accurately and respond more effectively—especially in high-pressure moments when results are on the line.
Resources for Building
Relationship Intelligence
Explore practical insights and expert perspectives to better understand what drives behavior, navigate conflict more effectively, and strengthen workplace relationships.
Learn how understanding motives can help teams navigate differences, reduce friction, and collaborate more effectively.
Explore the connection between how people interpret one another and their willingness to speak up when it matters most.
Join us in this free miniseries and gain insights to understand yourself better, read others more accurately, and navigate conflict more effectively
SCIENTIFICALLY VALIDATED
Rooted in Relationship Awareness Theory and decades of research and practical application, SDI provides a view of personality, conflict, strengths, and how this all plays out in relationships to help people interpret behavior more accurately and improve interactions.
For a deeper look at the theory, research, and methodology behind the assessment, explore the “SDI Methodology and Meaning.”
Where the SDI Makes a Difference
From leadership and coaching to collaboration and conflict, SDI helps people strengthen workplace relationships and outcomes across the organization.
Help leaders build stronger relationships through a better understanding of what drives people.
Recognize how motives shift when values feel threatened and avoid unnecessary conflict.
Give managers practical insight to coach each person more effectively.
Reduce misunderstandings and improve how people work across teams.
Build stronger workplace relationships through a better understanding of motives.
91% of surveyed SDI clients report that the skills in Crucial Learning’s courses and assessments change behavior and drive better organizational results.
Request Demo
Complete the form to request a demo. We’ll show you how the SDI can help you and your teams:
- Develop a deeper understanding of the core motives that drive behavior.
- Improve collaboration with colleagues and team members.
- Enhance leadership skills and relationship intelligence.
- Navigate workplace conflicts more effectively.
- Boost engagement, job satisfaction, and performance.
Transform Workplace Relationships
The Strength Deployment Inventory (SDI) is a powerful personality assessment that provides deep insights into motives, behaviors, and relationship dynamics.
Through personalized reports and an intuitive platform, participants learn to:
- Recognize differences in what people value and prioritize.
- Understand how motives shape behavior.
- Identify how conflict impacts responses and interactions.
- Recognize when strengths become overused.
- Respond in ways that reduce unnecessary escalation.
HOW THE SDI IMPROVES INTERACTIONS
Become an SDI Facilitator
GET CERTIFIED
SDI Certification prepares facilitators to administer the assessment, interpret results, lead debriefs and workshops, and help participants apply insights in meaningful workplace situations.
Whether you’re an internal practitioner, consultant, coach, or educator, certification provides a practical foundation for bringing the SDI into your organization or client work.
BECOME AN SDI PARTNER
Are you an independent consultant?
Expand your ability to help organizations address one of the most common sources of workplace friction: misunderstanding intent.
SDI Partners gain access to assessment tools, certification pathways, implementation resources, and ongoing support to help their clients improve how people interpret behavior, navigate conflict, and work through differences productively.
Turn Insight into Everyday Practice
The SDI Platform
The SDI Platform helps teams apply assessment insights in the flow of work. Participants can access personalized results, understand coworker profiles, and receive guidance for navigating interactions more effectively. Capabilities include:
- Personalized assessment reports
- Team and coworker profiles
- Conflict and motive insights
- Guidance for interactions
- Communication planning tools
SDI APP INTEGRATIONS
Overcome the digital barriers to connection and collaboration with integrations that make insights actionable—in the moment, when it counts. *Integrations are an add-on feature and not included with a standard learner license.
Get tips and insights to meaningfully communicate with your colleagues, so you know where they’re coming from and can speak their language. Hold more effective meetings, prevent and resolve conflict, and speak to a person’s personality with tips from the Zoom integration.
With the SDI app for Outlook, you’ll get personalized tips for every email and meeting, directly in your inbox. Tailor your communications to every person you work with, and bring your most productive strengths to each meeting and interaction.
Healthy interactions are essential for team productivity. The SDI app for Microsoft Teams allows you to draw on personalized insights to make the most of each and every interaction.
Adapt your communications to your coworkers’ personalities for more efficient and effective collaboration, and be authentic too. With the SDI integration for Slack, you can see your teammates’ motives and conflict triggers and get tips for making the most of your interactions.
SECURITY AND PRIVACY
Your privacy is our priority. We implement controls consistent with industry best-in-class privacy and security standards and regulations to protect your company and employee data.
We follow Software Development LifeCycle (SDLC) standards, which includes OWASP best practices.
We have independent firms conduct penetration testing to spot and reduce vulnerabilities.
If you have questions about security and privacy in our various platforms, visit our Help Desk.
